TY  - BOOK
AU  - Govindarajan, M. 
TI  - Marketing Management: concepts, cases, challenges and trends 
SN  - 978-81-2033259-1
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning 
KW  - Management
KW  - Marketing
ER  -